Marketing plan
Is a plan that is used with specific products or markets or in the enterprise environment in order to describe activities that...
Marketing plan
Is a plan that is used with specific products or markets or in the enterprise environment in order to describe activities that achieve marketing objectives over a given period of time. [2] The marketing plan is defined as the document that contributes to determining the nature of the marketing strategy applied by the enterprise, This plan usually focuses on a specific period of up to 12 months and contains many important marketing details, such as business processes, expenses, and objectives to be achieved
steps of the marketing plan
understand the nature of the market and competitors
undestanding customer quality
choose and select the rich layer
use and develop a clear marketing message
identify marketing things and tools
setting goals for marketing and sales
allocating a financial budget for marketing
Reasons for Preparing the Marketing Plan A marketing plan is prepared for new businesses and establishments for several reasons, the most important of which are: To provide a definition and explanation to customers about the benefits and specifications of the service or commodity. Helps boost sales when you notice a decline. Follow the slow movements of products. Contribute to the disposal of seasonal goods by liquidating them. Support for product placement within markets. Balance between the establishment and the competing facilities
Benefits of the marketing plan The marketing plan for the enterprises and the business projects provides many benefits, including: assembly point: the marketing plan is considered the means to help bring together the team. It is important that the employees share their opinions about the future of the business and encourage them to interact with the plan Based on their study and preparation. Plan for Success: The role of the marketing plan is to support the business; no product or project will succeed without a marketing plan. Providing instructions for the operation of the company: is to consider the marketing plan as the guide that helps the success of the company; by evaluating them and verifying that all the work units work best
